When you think about Africa’s future, one word keeps surfacing: innovation. But innovation doesn’t exist in a vacuum — it thrives at the intersection of technology and creativity. That’s exactly where Richard Laak, founder of the LAAK RICHARD School of Media and Creative Arts, is positioning his groundbreaking institution.
A Vision Beyond Education
For Laak, education is more than just preparing students for jobs. It’s about preparing them for industries that don’t even exist yet.
“Africa’s creative economy is booming, but without the right skills, we risk being consumers instead of creators,” Laak explains. “My mission is to build a school that merges artistry with cutting-edge technology — a place where future filmmakers, designers, and innovators can grow.”
The school blends media training, creative arts, AI development, and entrepreneurial leadership into one holistic learning ecosystem. It’s not just a university or a tech bootcamp — it’s a launchpad for global storytellers and digital pioneers.
Why Media And Tech Are Intertwined
Laak believes the days of separating “tech” from “art” are over. In his words:
“Every successful creator today is powered by technology — whether that’s AI in filmmaking, digital platforms for distribution, or design software that brings imagination to life. Tech is the canvas, and creativity is the paint.”
The school offers a dual pathway model: one that teaches technical skills (coding, AI voice development, digital production) alongside creative mastery (storytelling, design thinking, music, and film). Students graduate not only with certificates but also with portfolios that prove they can innovate in real-world industries.
Rooted In Africa, Built For The World
The institution’s base in Africa is intentional. Laak wants to ground students in local identity while equipping them with global skills.
The media and creative arts sectors are projected to add billions to Africa’s GDP in the next decade. Yet, there’s a significant skills gap. By situating the school in Africa, Laak ensures that local talent doesn’t have to look overseas for training — instead, the world will look to Africa for talent.
Partnerships That Power The Future
From collaborations with tech companies to industry ties with film studios and creative agencies, the school is built to ensure students gain exposure to both classroom and real-world projects.
Laak hints at strategic partnerships with AI startups, global film festivals, and design labs that will allow students to intern, collaborate, and showcase their work internationally.
A Hub For Innovation, Not Just Education
Unlike traditional schools, the LAAK RICHARD School of Media and Creative Arts doubles as an innovation hub. On campus, students will be encouraged to:
- Launch their own startups.
- Experiment with AI-powered media tools.
- Collaborate across disciplines on community-based creative projects.
- Access mentorship from industry leaders across Africa, Europe, and North America.
The Bigger Picture
Laak’s initiative is not just about one school — it’s about reshaping how education and creativity are understood in Africa.
“If we can empower one generation of creators who know how to use tech, they’ll inspire ten more generations,” he says. “That’s the ripple effect I want this school to create.”
Conclusion: Building Africa’s Creative Future
In a continent bursting with young talent, the challenge isn’t potential — it’s opportunity. Richard Laak’s vision bridges that gap, ensuring Africa isn’t just part of the global conversation in media and technology, but leading it.
As the first cohort prepares to step through its doors, one thing is certain: this isn’t just a school. It’s a revolution.